Last updated: 18 May 2026
Privacy Policy
This Privacy Policy describes how K2R2 Brands Private Limited ("Atlica," "we," "us," "our") collects, uses, and shares personal information when you visit, use, or make a purchase from atlicastore.com (the "Site").
1. Information we collect
When you visit the Site, we automatically collect device information — IP address, browser type, time zone, cookies. When you make a purchase, we collect order information — your name, billing address, shipping address, payment information (processed via Razorpay; we do not store card details on our servers), email address, and phone number.
2. How we use your information
We use this information to (a) fulfil orders — process payment, arrange shipping, send order confirmations and invoices, (b) communicate with you about your order or pre-order, (c) screen for potential risk or fraud, and (d) where you have consented, provide marketing communications.
3. Sharing your information
We share your personal information with the service providers that help us run the business: Shopify (e-commerce platform), Razorpay (payment processing), Shiprocket and our logistics partners (delivery), Klaviyo (transactional and marketing email), Judge.me (product reviews), Google Analytics and Meta (advertising and analytics, where you have consented). We may also share information to comply with applicable laws, respond to lawful requests, or to protect our rights.
4. Your rights
You have the right to access, correct, update, or request deletion of your personal information at any time. Write to hello@atlicastore.com with your request and we will respond within 30 days.
5. Data retention
We retain your order information for our records and for tax / regulatory compliance, unless and until you ask us to delete it (subject to legal obligations).
6. Cookies
The Site uses cookies for cart functionality, login state, analytics, and marketing attribution. You can disable cookies in your browser settings; the cart and checkout will still work.
7. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The "Last updated" date at the top of this page will always reflect the most recent revision.
8. Contact
For any privacy-related questions, write to:
K2R2 Brands Private Limited
106, Mittal Industrial Estate, Andheri East, Mumbai 400059, India
Email: hello@atlicastore.com